Longines, From a Family Business to a Global Brand

Par Pierres-Yves Donzé

Livre en anglais 

Cliquez ici pour la version française

Despite the astonishing continuity that Longines can boast, however, today this 21st century global brand bears little resemblance to the "comptoir" (trading office) of 1832. Organisation and corporate management, production technology, product design, marketing strategy - every aspect has changed over the past 180 years. The history of the company, which is the subject of this book, will hopefully explain the main themes that have led to this development.Despite the astonishing continuity that Longines can boast, however, today this 21st century global brand bears little resemblance to the "comptoir" (trading office) of 1832. Organisation and corporate management, production technology, product design, marketing strategy - every aspect has changed over the past 180 years. The history of the company, which is the subject of this book, will hopefully explain the main themes that have led to this development.

Nombre de pages
270
Hauteur (cm)
30.5
Largeur (cm)
30.5
Illustrations
ill. couleur
Reliure
relié
Langue
Anglais
Numéro d'article Watchprint
11040
70.00 CHF
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