Longines, From a Family Business to a Global Brand

By Pierres-Yves Donzé

Book in English 

Click here for the French edition of this title

Despite the astonishing continuity that Longines can boast, however, today this 21st century global brand bears little resemblance to the "comptoir" (trading office) of 1832. Organisation and corporate management, production technology, product design, marketing strategy - every aspect has changed over the past 180 years. The history of the company, which is the subject of this book, will hopefully explain the main themes that have led to this development.Despite the astonishing continuity that Longines can boast, however, today this 21st century global brand bears little resemblance to the "comptoir" (trading office) of 1832. Organisation and corporate management, production technology, product design, marketing strategy - every aspect has changed over the past 180 years. The history of the company, which is the subject of this book, will hopefully explain the main themes that have led to this development.

Number of pages
270
Height (cm)
30.5
Width (cm)
30.5
Illustrations
illustrations
Book Binding
hardcover
Language
English
Watchprint Article Number
11040
70.00 CHF
Quantity

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