Longines through Time, The Story of the Watch (11149)
by StĂ©phanie Lachat
Longines has created around 50 million watches, not to mention the timepieces designed in the original comptoir. Each model features a unique serial number and its own individual history. Taken all together, each of these individual tales adds up to the tome of the Longines brandâ€™s own history. Ranging from the 19th century to today, Longinesâ€™ creations are part of everyday local stories, as well as more universal stories. Itâ€™s impossible to discuss aesthetic changes without first mentioning technical progress. Equally, itâ€™s impossible to talk about manufacturing without mentioning advertising and sales. The influence of means of communication and transport, military requirements, and changes in our lifestyles are also elements of Longinesâ€™ story. Longines is sharing its singular heritage with enthusiasts of fine timepieces through the brandâ€™s lovingly preserved archives. Anyone with any interest in the history and formation of global affairs and the related objects and values will find this a fascinating read. For over 185 years, Longines has designed not only a way of measuring time, but a philosophy for approaching time as a concept and mastering it. Time is Longinesâ€™ reason for being. Longines has its own time.
Prix : CHF 70.00 € 64.00