Time to Change (10503)

by Luana Carcano and Carlo Ceppi

“Time to change” is the first book to explore in depth the world of fine Watchmaking from a strategic and managerial perspective. “Time to change” will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine Watchmaking around the globe. The authors, Luana Carcano and Carlo Ceppi, have tackled the issue with researches, questionnaires, interviews, with brand managers, retailers, editors, journalists, collectors, experts and opinion leaders of Haute Horlogerie.

Luana Carcano is Lecturer at the Strategic and Entrepreneurial Department of SDA Bocconi School of Management.

Carlo Ceppi is IWC brand manager for Italy. Since 2008, he is Mission Delegate for the Fondation de la Haute Horlogerie in Italy and Greece.


405 Pages • color ill. • Format : 15.5 x 23.0 cm.
Prix : CHF 59.00 • € 39.00